About
Perkins Texas
PerkinsTexas LLC
Started using PerkinsTexas as my email name over 20 years ago and set up the LLC in 2013.
With this company, I execute marketing research / consulting projects and carry out angel investing / nonprofit funding for new enterprises.
For several years I have been interested in online data privacy protection. I passed an exam to become a Certified Information Privacy Professional or CIPP/US and am now a member of the International Association of Privacy Professionals. There about 100 CIPP/US members in Texas.
Our history in Texas
My paternal grandfather's grandfather, William Henry Perkins, came to Texas in the 1850's. Born in Virginia, he most likely comes from the Purkins / Perkins line based in Essex County, Virginia since the very early 1600's.
And my paternal grandmother's grandfather, Lowry Hampton Scrutchfield, was born near Nacogdoches, Texas in 1824. His grandfather came into what is now Texas, but was Spain at the time, around 1818.
Read Big Wonderful Thing by Steven Harrigan
or the 1960’s version of Texas History, Lone Star by T R Fehrenbach
My Background
Education
The University of Texas at Dallas
PhD Management Science 1987
The University of Texas at Austin
MBA Quantitative Methods and MIS1981
The University of Texas at Austin
BA Plan II 1976
Marketing Research / Consulting Experience
Burke, Inc. VP Client Services
M/A/R/C, VP Marketing Science
Opinion Research Corporation, Director of Advanced Analytics
Roles and Responsibilities
Business / Marketing Issues
New product development, segmenting and targeting customers, tracking customer satisfaction and perceptions, linking sales and survey data, salesforce motivation
Industries
Focused on financial services and pharmaceuticals, experience in many industries from quick serve restaurants to computer equipment, and from hospitality to consumer goods
Client Management
Develop proposals for new projects, design primary research with clients, manage statistical consultants to analyze data, write and present actionable research results for clients
University Teaching and Administrative Experience
The University of Texas at Dallas, Associate Dean for Graduate Programs, School of Management
Taught Brand Management in Executive MBA Program
The Pennsylvania State University, Assistant Professor of Marketing
Taught Marketing Research in Full-time MBA Program
Selected Academic Publications
Reynolds, Thomas J., David Weeks, and W. Steven Perkins (1987) “CDASCAL: An Algorithm for Assessing the Correspondence of One or More Vectors to a Symmetric Matrix Using Ordinal Regression,” Psychometrika Vol 52, No 2, 293-301
Perkins, W. Steven and Ram Rao (1990) “The Role of Experience in Information Use and Decision Making by Marketing Managers,” Journal of Marketing Research, Vol XXVII, 1-10
Perkins, W. Steven (1993) “The Effects of Experience and Education on the Organization of Marketing Knowledge,” Psychology and Marketing, Vol 10 (3), 169-183
Perkins, W. Steven and Jacqueline Roundy (1993) “Discrete Choice Surveys by Phone,” Journal of the Academy of Marketing Science, Vol 21, No 1. 33-38
Perkins, W. Steven (1993) “Measuring Customer Satisfaction: Buyer, Seller, Distributor Perceptions of Competing Products,” Industrial Marketing Management, Vol 22 (3), 247-254